Columbia Arts Fund (Previously Columbia Arts Foundation)
Branding • Identity • Print Design • 2011
The Columbia Arts Fund (previously the Columbia Arts Foundation) is a nonprofit organization that raises money for community art opportunities here in Columbia, MO.
CAF wanted a colorful brand with plenty of room to incorporate photos of the many community events they help create.
We (at Hoot Design Co.) went with a simple, bright palette built on complementary color splits for a burst of energy. Styling all imagery in black and white helped to level the playing field for CAF’s desire to mix community photography with professional shots – and let CAF’s bright palette pop even more.