Midwest Dixie

Branding • Identity • 2016

Midwest Dixie is a clothing boutique that needed a feminine, country-boho vibe and plenty of earthy, delicate colors to (cowboy) boot.

The textured, scratchy Madina Script was perfect for a handlettered-look logotype, while Lexia provides modern slab-serif support.

Midwest Dixie chose the wheat sheaf as a nod to their heartland roots, and the nature-themed custom patterns round out the country-chic vibe.

Work created at Hoot Design Co.