Stansberry Capital Management

Branding • Identity • 2016

To trust someone with your money, you need certain reassurances. You need someone who is:

  • Professional

  • Well-established

  • Careful

  • Stable

  • Personally accountable

With bold (but balanced) colors, traditional (but still lively!) patterns, and refined (but not intimidating) typography, the brand I created for Stansberry Capital Management's responds to all five criteria.

Pairing stable, balanced typography with a hand-drawn charging bull—commissioned from a local artist—and sweeping brushstrokes means the final Stansberry logo and brand is dynamic, not stodgy.

Work created at Hoot Design Co.