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Stansberry Capital Management

Branding • Identity • 2016

To trust someone with your money, you need certain reassurances. You need someone who is:

  • Professional
  • Well-established
  • Careful
  • Stable
  • Personally accountable

With bold (but balanced) colors, traditional (but still lively!) patterns, and refined (but not intimidating) typography, the brand I created for Stansberry Capital Management's responds to all five criteria.

Pairing stable, balanced typography with a hand-drawn charging bull—commissioned from a local artist—and sweeping brushstrokes means the final Stansberry logo and brand is dynamic, not stodgy.

Created at Hoot Design Co.