Hotel Frederick

Branding • Identity • Website Design • 2018

Hotel Frederick is a historic hotel in Boonville, Missouri. The place itself is a fantastic mix of history and modern design, and they needed a brand to reflect their unique vibe.

Inspired by the hotel’s signage, I created the Hotel Frederick brand with period-inspired colors, typography, and patterns, and some modern-day accents, like its circular sunburst badge.

Additionally, I collaborated on the Hotel Frederick website—I was responsible for the site typography and initial styling, and my coworkers took it from there.

What can I say? What’s old is new again.

Work created at Hoot Design Co.